Workflow Automation

9 Airtable Use Cases and Examples

Tim Rodgers
October 17, 2022
5 min read

What Is Airtable and Its Features?

Airtable is an online database used for product management. It is a no-code platform that can be used to create apps for product management without lengthy and complicated software development timelines, and it comes with a smaller price tag than custom software development.

Airtable is a web-based database solution that allows you to store and organize information in a flexible way. It can be used for managing all kinds of data, including customer lists, appointments, projects, and more. Airtable also makes it easy to share your data with other people so that everyone on your team can collaborate and stay up-to-date.

The best Airtable use cases help budding entrepreneurs, small businesses, and freelancers manage their projects efficiently. It's an easy-to-use, collaborative platform that allows you to easily track important data, share information with your team, and stay organized - no matter how big or small your project is.

Here are some of our favorite Airtable features:

Project Management

Whether you're working on a large project or a small one-off task, Airtable makes it easy to track progress and assign tasks to team members. With features like customizable views, checklists, due dates, and more, you can easily keep track of your project's status, who is working on what tasks, and when the task needs to be completed.

Team Collaboration

Airtable makes it easy to share information with team members and collaborate on projects in real-time. Whether you're sharing a spreadsheet or creating a database, you can easily invite others to collaborate and share information, ensuring that your entire team is on the same page at all times. Collaboration makes it easy for product management teams to check off all their tasks, and project managers appreciate seeing employee data.


Airtable is more flexible than its competitor Google Sheets. The flexible user interface lets you swap between calendar view, Kanban boards, and grid view within your Airtable base. Companies with the best Airtable examples use their business intelligence to leverage Airtable's flexibility in this and improve customer satisfaction.

Airtable lets users create custom categories, so you can organize your data in ways that make sense to you. 

Why Use Project Management Software?

There are many reasons why using project management software can be beneficial for your organization.

  • For one, project management software makes it easier to collaborate with your team and keep track of all your work in one central location. This can help you stay organized and on top of deadlines, improving productivity and efficiency across the board.
  • Additionally, many project management systems offer a range of additional features that can help you streamline your processes even further, such as reporting tools, scheduling functionality, and more.

So if you're looking for a way to manage projects more effectively in your organization, consider using project management software.

Ways to use Airtable to Improve Business Operations


Airtable can be used to track employee performance, monitor attendance, and manage all your HR needs in one place. From recruiting new employees to managing benefits and onboarding processes, Airtable makes it easy to organize all your HR data in a way that is easily accessible and shareable with your team.

Sales tracking

Whether you're a salesperson working with multiple clients or a small business owner managing your own sales pipeline, Airtable makes it easy to keep track of deals and opportunities. You can create a custom sales process and track inventory pricing data.

You can create streamlined order processes that take the guesswork out of inventory management and build automations to increase customer engagement and improve vendor relationships.


Airtable can help you manage your marketing efforts more effectively. With features like custom fields, filters, and views, you can easily organize your marketing data and analyze important metrics to help improve results. Marketing professionals can create social media calendars. Other use cases include a content calendar or an editorial calendar.

Additionally, you can use Airtable to collaborate with team members, share information with clients, and more. Try using it for keyword research planning, sharing data with project managers, and gathering market research data on the social media landscape.

Client tracking

Whether you're a marketing professional working with different clients or a freelancer managing multiple projects at once, Airtable makes it easy to track your work with each client throughout the project lifecycle. You can create custom tables to track your client communication, notes, and activities, helping you stay on top of deadlines and deliverables at all times and improving customer satisfaction.


Accounting is much more than just a numbers game. Businesses need all their accounting records and financial data to be organized and accessible.

Fortunately, from invoicing to expense tracking, Airtable can help you manage all your accounting processes more effectively. And because Airtable can be accessed from any device, it is easy to stay on top of your accounting tasks no matter where you are. Airtable can help you improve your accounting processes and get more done, whether you're a freelancer, accountant, or small business owner.

Customer Relationship Management

Airtable can also be used to manage customer relationships more effectively. With its customizable CRM features, you can organize and analyze customer data to help improve your sales processes and drive better results. For example, you can use Airtable to track customer interactions, manage leads, create a sales pipeline, and more. And because it is easy to share information with your team and collaborate on projects, Airtable makes it simple to manage all your customer relationships in one place. So if you're looking for a tool that can help you better understand and serve your customers, try using Airtable.

Quality Assurance

Quality assurance is an important part of any business operations. Whether you're a software developer, manufacturer, or service provider, testing and monitoring your processes can help ensure high-quality results and reduce the risk of errors.

With features like custom fields and filters, you can create customized QA workflows that let you track all your testing data in one place. Plus, Airtable's real-time collaboration capabilities make it easy to do team collaboration and share information with clients as needed.

Task Management

Being able to manage tasks is a fundamental element of running any business. Airtable is a great tool for allowing teams to prioritize and manage their projects effectively. But without the right tools in place, it can be difficult to stay on top of all your tasks and ensure timely completion.

With features like custom fields and views, you can create customized task workflows that make it easy to organize tasks by priority, status, or deadline. Plus, Airtable's real-time collaboration capabilities make it simple to share information with team members as needed, so you always have access to the latest data and insights across all your devices.

Event Planning

Event planning is a tough job, but with Airtable, event specialists can rest easy. Whether you are planning a large conference or a small networking event, Airtable can help you keep your event planning organized, document idea-collection, create event lists, compare costs, and more.

Some of the key features that make Airtable ideal for event planning include its customizable templates, task management functionality, and reporting tools. For example, you can use pre-built templates to quickly create proposal documents or event calendars and use task management features to keep track of all the important details. 

You can use the grid feature to track expenses, track dietary restrictions for your entire guest list and check in attendees as they arrive. At the same time, the reporting tools can help you analyze important metrics like attendee engagement and event ROI.

By using Airtable's reporting tools, you can gain valuable insights into your processes and identify areas for improvement.

Integrations and Automation

In addition to its powerful features, Airtable can also be integrated with other tools and software programs to help you improve workflow and automate tasks. For example, you can use Zapier to connect Airtable with CRM software, payment processors, or productivity tools like Slack. And by integrating these different platforms, you can simplify your event planning process and reduce the amount of time and effort required to get things done.

You can leverage Airtable automation to take care of any tedious process and keep your team focused on creative problem-solving.

One of the best Airtable examples of automation is invoice automation. Don't let forgotten invoices ruin your small business accounting process!

About Ace Workflow

At Ace Workflow, we are experts in applying Airtable to business processes. We can build company-specific solutions for your business using Airtable and other flexible no code platforms. Contact us to see how our consultants can help you use Airtable to organize your data and make better business decisions with the best Airtable examples at your fingertips. We will help you manage templates ahead of the competition.

Frequently Asked Questions

What Is Airtable Best Used For?

Airtable is designed to be a versatile database tool that can be used for a variety of different purposes. Whether you are looking to organize information about your customers, keep track of project milestones, or manage finances for your business, Airtable provides a simple platform for creating custom databases that can easily be tailored to suit your unique needs.

What makes Airtable truly unique is its ability to integrate with the other tools and applications you use in your work. Whether you want to streamline communication with colleagues using Slack or create powerful visualizations using Google Sheets, Airtable lets you connect all of your data in one centralized location. This flexibility makes it an ideal platform for anyone who wants to create their own custom application, without having to start from scratch and build everything from the ground up.

What Can You Build With Airtable?

Airtable is an incredibly versatile tool that can be used to create various projects, from simple websites to complex marketplaces or internal tools.

  • One popular use case is client portals, which can help businesses better manage client communications and streamline documentation and reporting processes.
  • Another common use for Airtable is building dashboards, which are useful for visualizing data across various parameters and making it easy to identify trends and gaps.
  • Finally, many businesses find that Airtable can also be used to create custom marketplaces, whether for selling physical products or digital services like online courses or consulting packages.

Can Airtable Be Used as a CRM?

Yes, Airtable can absolutely be used as a CRM. With its powerful and customizable features, you can build a system that perfectly fits the needs of your business. Whether you are tracking leads, managing clients, or organizing sales pipelines, Airtable has everything you need to create a seamless CRM process.

The key is to clearly understand your sales cycle and the specific actions that must occur throughout that process. Then, use the many different features in Airtable to design a solution that meets all of your business needs.

Whether you are looking for dynamic dashboards, automated notifications, or customizable workflows, Airtable is the perfect tool to help you manage every aspect of your sales pipeline.

Can Airtable Be Used as a CMS?

Yes, Airtable can definitely be used as a CMS. With its flexible and customizable structure, it is the perfect platform for creating and managing all of your content. Whether you're working with images, text, video, or other media types, Airtable has the tools you need to create and organize your content quickly and easily. Thanks to the powerful integration options available through third-party tools like Whalesync, you can connect your Airtable database directly to your website or app in just a few clicks.

Whether you're building a simple blog or an advanced e-commerce platform, Airtable is a fantastic choice for a CMS. With its intuitive interface and endless customization options, Airtable will help make content creation fast and fun for anyone on your team.

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Tim Rodgers
October 17, 2022
5 min read

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